Public Relations Outreach Tools For Journalists

Sophia Alice
4 min readFeb 21, 2020

If you are able to make a long journey with Google, a laptop and an email, you will have to invest in PR resources when you really want to improve your PR efforts. PR is a numbers game by and large. Public relations are all about developing relationships with a broad number of leading and web reporters so that they can write about important business developments.

Sure, to boost your accessible speed, you can still use configuration, A / B tests, etc. to send tens and hundreds of e-mails in order to see scalable performance.

The PR methods of the journalists primarily add the steroids to your PR. You will also get reports 10 times faster when you locate and contact journalists 10x faster. So what tools should you use for PR outreach? How are you going to use it?

I will also teach you how to make the best use of them. Below are mentioned the various resources that you can tap.

Journalist Search Tools

Such instruments help you find journalists / bloggers who have written articles about your niche. You can get the email addresses as well as the profile. Through the limitation of your list of journalists on special media sources, these advanced search engines are more accurate than searching Google.

1. JustReachOut.io

You are currently reading this article with an honorary reference to the PR device. In short, JustReachOut is a PR system which provides a comprehensive database and…

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